Blizzard and ESPN were about to broadcast Heroes of the Dorm, one of the first esports events on the network. Esports was new, and to most of the audience watching students play a video game on ESPN was a punchline rather than a sport. The broadcast could show the competition. It could not make the case that it deserved to be there.
So the film was not about the game. A New Hero: The Rise of College Esports followed the players, outcasts chasing something nobody around them respected yet, which is a story that works whether or not you know what Heroes of the Storm is. We concepted it, directed it and built the content ecosystem around it.
It has been called one of the best documentaries made about gaming, and it won a Webby, beating an HBO Game of Thrones documentary the same year.
SCS was the agency of record. As a founder and its Chief Creative Officer, I led the creative across every touchpoint.
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