Boost wanted to show it belonged to the cities its customers live in, which is the kind of ambition that usually produces stock footage and a voiceover about community. The only way it works is if the people on screen are real and would have been interesting without the brand.
We found them organically in Brooklyn, Los Angeles, Houston and Atlanta, and made four short documentaries about people who embody the city they call home. No casting, no scripts.
The films exceeded everyone’s expectations and earned multiple accolades for authentic branded content.
Not written, because inventing them would be worse than leaving them blank. Excelsior is the third full case study when the copy exists, and needs the same three things as the others: what was wrong, what we built, what happened, with a number if there is one. MindWell is a project page about identity and website craft, and should not be stretched into B2B proof.
SCS was the agency of record. As a founder and its Chief Creative Officer, I led the creative across every touchpoint.
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