MagnaFlow was the leader in performance exhaust and did not sound like it. In a category where every brand shouts about performance and the loudest voice usually belongs to whoever spent the most, being the standard counts for nothing unless the brand speaks with the authority it has earned.
We built #WithAuthority around people whose credibility could not be bought: Mario Andretti, Chip Foose and Arlen Ness. Shot in black and white with a single yellow accent, the look became the brand’s signature and still defines it. The platform ran across national television and short-form social, anchored by the Wall of Authority, a content hub combining brand films, mini documentaries and submissions from enthusiasts, with everything built modularly and versioned by length and placement.
A leader that had gone quiet started sounding like the standard again, in a visual language competitors could not borrow.
SCS was the agency of record. As a founder and its Chief Creative Officer, I led the creative across every touchpoint.
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