A skincare professional with more than twenty years behind the treatment table had a regimen that worked and clients who kept coming back. What she did not have was a business: no scalable name, no product line, no packaging, no channel, and no way to keep the client relationship or the revenue once those clients bought their next bottle from a retailer. Consumer skincare is too crowded and too saturated to launch into head-on.
So we did not launch into it. We renamed Restore to Opulen, built the brand and positioning, developed the regimen product line, selected containers and designed labeling, then designed the business itself: a B2B2C model that sells through skincare professionals to their clients, a custom web app that runs it, third-party fulfillment, and the sales system to take it to market.
A concept became an operating company. The brand is in manufacturing, the site and web app are live, fulfillment is test-shipment ready, and the go-to-market system is finished.
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