Power & Light Collaborative connected fintechs with the community financial institutions they wanted to win, and unlike most firms in that space, they brought the team that actually did the work. That was the difference worth buying. It was also invisible: their brand looked and sounded like every other advisory firm, so the one thing that set them apart was the thing a buyer could not see.
We helped name the company and guide its positioning, built a creative identity that did not look like the category, and launched a website organized around what buyers were trying to achieve rather than what the firm was selling. The through line was making execution legible: every page had to say, without claiming it, that this was a team that ships.
Within six months of launch the company had generated seven figures in gross revenue.
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