Back to work /
THINK 24 /
Driving new growth for an established conference
How a rebrand made a legacy industry conference the one nobody skips.
Client /
THINK 24
Year /
2024
Disciplines /
Brand identity / Creative development and strategy / Video /
The challenge /
THINK had history. History is not the same as relevance.
For THINK 24 we delivered a complete rebrand: the new evergreen THINK identity, the theme, look and feel, all pre-produced video, on-site creative and the marketing assets around it.
We also gave Co-op’s proprietary research, CU Growth Outlook, a standalone identity strong enough to carry the company’s authority independent of the corporate logo it was hiding behind.
Results /
14%
increase in attendance
40%
over sponsorship goal
63%
credit union employees, up 11 points
The takeaway /
The room did not just get bigger. It got more concentrated with exactly the people the event exists to serve.
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